The Global Swagger Revolution

When I heard Terry-G’s song, I assumed swagger was a slang, and would not be found in an English dictionary. This ignorance lasted for, perhaps, two months. Then I heard the word being used out of Terry G’s context, something less entertaining, and I checked a dictionary. Perhaps he popularized the usage of the word in Nigeria as T.I. had popularized it in America (globally?); there are variants now – ‘swags’, ‘swaggalicious’ – which points to me the importance of a song with a word that stands out. There are other songs with words that stand out. Or perhaps we should note that when words come off music in the way swagger has, they become all-embracing terms, almost always used in the assumptive sense. And we easily find that there is something about language that makes it fashionable – acceptable by an entertained mass, whose acceptance is primarily hinged on popularity other than intelligence. So, the question, which I am asking with that notion of ‘popularity other than intelligence’ hanging over my head, is whether we can make matter out of something like the music of Terry G, which makes fashion out of words that otherwise would be considered negative. Simply, does fashion confer amorality on life?

This question of amorality could be overblown, considerably. But a critical, and yet less serious appraisal, reveals that words like swagger become amoral only because they have mass appeal. This mass, presumably, consist of the lot, like me, who have not ascertained the meaning of the word, but use it nonetheless. The use of the word, therefore, becomes necessary because it has an assumed meaning, and this meaning blurs other alternatives, especially because the alternatives are unknown.

Could we consider that the nature of the use of ‘swagger’ is the nature of the use of ‘vote’ also? Now, this could be preposterous, but I would consider it nonetheless. When vote is used, there is usually no general ‘ignorance’ as to what it means. Yet, my concern is that often, the act of voting is considered as the act of being responsible. I believe that there are instances where voting is not an expression of responsibility – it is a question of trust. It is a question of whether Nigerians, for instance, trust PDP, CPC, ACN, and whatnot. So, here, trust becomes more cogent – weighty, truthful – than responsibility, and if I am forgiven, trust becomes more cogent than an expression of rights.

Again, we find that it was not really a question of rights in the final analysis for Cote d’Ivoire – agreed, they had exercised their rights, as Nigerians are doing, but rights are not as important as the expression of trust in Gbagbo. For with his emergence as a dictator, he stripped himself off that trust and thereafter began to violate their rights, having nothing of them in himself.
The popularity of the word ‘vote’ and the popularity of the art of voting, is, hopefully, a promise that those who use it would stop to ponder on the purport of their act.

Hasn’t Facebook also become something like Terry G and T.I’s swagger? There are those whose friendship is purely virtual – meaning they would never meet their Facebook friends, ever, or that even if they meet they would make casual talk, the kind of talk that would never happen on Facebook. This means that Facebook’s definition of friendship is certainly changing the way we previously considered friendship. And Twitter too – hasn’t the network conferred new meaning on ‘tweet?’ Such that Tolu Ogunlesi notes in his profile, interestingly, that ‘retweeting’ does not mean ‘endorsements.’

What I am saying is that there is a global swagger revolution – if swagger is used as a synonym for all the fashionable changes that has happened to our lexicon, our use of words, and its impact on our lives.

- Emmanuel Iduma

Comments
4 Responses to “The Global Swagger Revolution”
  1. Emeka Oyiana says:

    This is a piece that stimulates the nerve of satisfaction in me. Like sleets of rain drops, it has hammered on the roof of societal ills and moral decadence. I had conceived the muse to literarily garotte the neck of Terry G- thanks to Emmanuel Iduma for the vicarious and literary lashing- after the word swagger and his utter lyrical gibberish beat my eardrums. Moreso, this piece exposes the secret of virtual friendship enhanced by social networks. It is revealing and also sounds the blare of the alarm of its adverse effects on humanity.

  2. richard ali says:

    Nice one, Emma. This goes to the root of philosophy, the question of what meaning means. Notice that “meaning/means” are derived from the same word but, used as they are in the last sentence, ah yes, they mean different things? Well done!

  3. Orimolade Tosin says:

    Fantastic ideas Iduma, that must be said, even though am not wholly at one with you on some of them. What is not contestable is the fact that we play along in the uncritical use of language partly because of our desire to show belonging or keeping with the trends. So it is not uncommon to find people use the word ‘swagger’, even though they have never once checked up its meaning in a dictionary. What this breeds is the tendency to fall back on socially constructed meanings particularly in deference to some celebrities somewhere. This seems to me to be the last days of the dictionary. We may not need them anymore. With facebook and twitter, words would be created, meanings would be socially constructed and transmitted in a flash.

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